10 useful hints and trends for your new perfume brands

• Niche and personalized perfume sales are increasing worldwide. With the increase in online perfume sales, it is now possible to purchase a customized fragrance for a much cheaper price.

• It’s all been done before. Most perfumes are versions of what has been done before with small creative twist. It is the unexpected style and ingredient additions which make a concept new and exciting. You don’t always have to reinvent the wheel every time making every element from scratch to get the best result.

Many consumers nowadays prefer a good quality, simple bottle, as they feel this gives a greater feeling of luxury

• Gender restrictions for perfumes are reducing. Ingredients which would in the past have been only used for women such as rose and vanilla are increasingly found in mens perfumes. Research shows that millennials are interested in concepts which have a more simple packaging and notes which appeal to both sexes.

• There is an increasing trend towards natual materials and, though it is not always economically viable to put natural oils of certain ingredients into a perfume – for example bulgarian rose which costs around $1,900 per kg, many consumers would prefer a more natural composition whenever possible. A trend towards cruelty free vegan ingredients is also developing in some markets.

• Vegetable notes have made an appearance recently, rhubarb has been particularly popular with brands such as Hermes Eau de Rhubarbe and Aura containing these fragrance notes.

• There is still a big fascination with oud both in Western origin designer fragrance as well as in the oriental fragrance world. This trend will continue to influence the perfume world for the foreseeable future.

• Celebrity perfumes are declining worldwide, so don’t think that a celebrity endorsement will be the key to success for your brand’s success. Most consumers when polled express a feeling that Celebrity brands should be automatically cheaper and taken less seriously.

Halal certified fragrances are a growing trend in the muslim community and offer a new unique point of difference which can be exploited by savvy marketers.