• All
  • All About Anisha
  • Blog
  • How to guide
  • Industrial Trends
  • Opinion
How to Ensure your New Perfume Launch is a Success

August 8, 2025/

How can I launch a new perfume and what are the steps I need to take? A  new perfume launch takes a lot of planning, creativity and strategy. Let’s go through the process step by step of how you can maximise your chances of success. 1. Do Your Research Research the market and identify the market segments, in addition which sectors are growing or declining. Which areas of the market are growing and which ingredients...

The Current Perfume Market Dynamics

August 8, 2025/

How is the Perfume Market performing? The perfume market worldwide is valued at around 76 billion USD  in 2025 and estimated to grow to 112 billion by 2030 (Source Mordor Intelligence). So what are the market segments to watch out for? In this case, let’s take a closer look… Celebrity Perfumes are thriving again Celebrity perfumes had been showing a decline, but between 2022 and 2023  sales of celebrity fragrances in the US perfume market...

How Perfume Bottle Decoration Elevates Packaging

August 3, 2025/

There’s a quiet magic in Perfume Bottle Decoration, the way a bottle’s curves, textures, and finishes tell a story before the first spritz. In luxury Perfume Packaging Design, every detail matters: the glint of glass, the weight in your hand, and the subtle promise of the fragrance within. In the world of luxury fragrance, what surrounds the scent is just as significant as the scent itself. That’s where Perfume Bottle Decoration comes in. It’s not...

Trends in perfume bottle design

July 26, 2025/

What are the current trends in Perfume Bottle Design? The latest trends in perfume bottle design highlight shifts toward sustainability, minimalist aesthetics and also flamboyant  Middle Eastern preferences. Design preferences of bottles seen as ‘artistic works of art’ and vintage-inspired styles are in fashion. Evolving consumer preferences and new technology are shaping the future of perfume bottle design. American and European Perfume Bottle Design Trends Perfume bottle design is never a one size fits all...

Load More

End of Content.