Top 10 Color Trends for Perfumes 2018

Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented  and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches. Trend number 1: Dark green themes, a theme of nature as well […]

Read More…

Want to smell sexy?

Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%? The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%arousal increase. […]

Read More…

The Niche Bandwagon

What is a niche perfume? Basically it is any perfume which is sold in limited distribution, in certain selected outlets only. Recently Niche perfumes have been growing their market share worldwide. This is largely because of the increased desire for individuality, a need for higher quality, bespoke products.Niche has traditionally been the most creative part […]

Read More…