
Luxury Packaging : How Sustainable Perfume Packaging maintains Luxury Cues Sensory details — texture, weight, sound, and color — are powerful cues consumers use to judge the level of luxury in sustainable perfume packaging. But as brands move toward full sustainability, it becomes more challenging to maintain all of these luxury signals without compromise. The Challenge of Creating Sustainable Weight and Heaviness Traditionally, brands add iron weights inside plastic caps to create a feeling of...