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How to judge a design as a non designer

Many non designers may lack confidence in their ability to judge a design and feel shy to give their own honest feedback to experienced professionals in design meetings. They may find it difficult to explain in detail what is wrong and how to improve the design. They hold back from saying anything in design meetings due to lack of creative confidence, feeling that the professional
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10 useful hints and trends for your new perfume brands

Millenials and Generation Z are big fans of small volume perfume collections. They prefer higher quality perfumes from the same supplier offering a range of options depending on the mood. Rollerball and small volume spray perfumes have risen for the past few years worldwide. Niche and personalized perfume sales are increasing worldwide. With the increase in online perfume sales, it is now possible to purchase
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What comes first? Perfume or Packaging

The personality of a brand is communicated by the small things like name, font and colour selection, textures on the box and accessories on the bottle. All of these small things add up to an expectation of the personality and quality of fragrance we will get when we start spraying. However, it seems that many brands under perform in delivering the fragrance that the packaging
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The Niche Bandwagon

What is a niche perfume? Basically it is any perfume which is sold in limited distribution, in certain selected outlets only. Recently Niche perfumes have been growing their market share worldwide. This is largely because of the increased desire for individuality, a need for higher quality, bespoke products. Niche has traditionally been the most creative part of perfumery, creating new trends instead of following them.
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