Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%? The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%arousal increase. […]
Many non designers may lack confidence in their ability to judge a design and feel shy to give their own honest feedback to experienced professionals in design meetings. They may find it difficult to explain in detail what is wrong and how to improve the design. They hold back from saying anything in design meetings […]
Niche and personalized perfume sales are increasing worldwide. With the increase in online perfume sales, it is now possible to purchase a customized fragrance for a much cheaper price. It’s all been done before. Most perfumes are versions of what has been done before with small creative twist. It is the unexpected style and ingredient […]
The personality of a brand is communicated by the small things like name, font and colour selection, textures on the box and accessories on the bottle. All of these small things add up to an expectation of the personality and quality of fragrance we will get when we start spraying. However, it seems that many […]
What is a niche perfume? Basically it is any perfume which is sold in limited distribution, in certain selected outlets only. Recently Niche perfumes have been growing their market share worldwide. This is largely because of the increased desire for individuality, a need for higher quality, bespoke products.Niche has traditionally been the most creative part […]