Top 10 Color Trends for Perfumes 2018

Peach

Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented  and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches.

Trend number 1: Dark green themes, a theme of nature as well as peacocks. 

Dark green shades are popular for perfume packaging this year

Trend number 2: Pastels – varying ice cream shades, many of them with pearl tones.

3: Peach and skin tones

These have consistently been en vogue for the past four years starting from the time when Burberry Body and Ellie Saab perfume was launched.

peach skin tones are very popular in women's perfume

4: Dark blue and cobalt blue. Cobalt blue has reappeared after a long absence, Bleu de Chanel started the trend of darkest blue which has continued to be popular

Dark blue and cobalt perfume colours are very popular in packaging

5: Denim and mid blues have made an appearance in 2017 and are increasing in popularity amongst mens perfumes in particular.

Denim and mid blue colours are popular in perfume packaging

6: Slate grey and black. Black is a classic which never goes out of fashion. But varying depths of grey are becoming more popular for mens perfume

Slate grey and black is a popular colour choice for mens perfume packaging

7: Purple dream. Dark intense purple shades for night time fragrance oriental blends and lighter purples for lighter fragrance types.

Purple is a popular colour for women's perfume packaging

8: Glamorous gold.

A constant favorite and this color has now become popular even for new male fragrances. We are seeing a lot of gold and white combinations nowadays.

Gold is a popular choice for women's perfume packaging, especially when combined with white

9: Red and Black.

This has emerged over the past year and a dramatic new example of this is Giorgio Armani Si Passione

Black and red is a popular colour combination for women's perfume now

Baby Pink. This color continues to enchant younger and older women alike year after year. Every year we are treated to several new launches in this colour scheme and consumers never seem to tire of it.

Pink and pastel shades are popular for women's packaging now
Baby pink is a popular choice for young womens perfume design

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