Who are the movers and shakers in the Middle Eastern perfumery market? Who is the current market leader and which companies are moving up in the ranks to vie for the top positions?
Lattafa Perfumes
Lattafa Perfumes is currently one of the most popular perfume brands worldwide, especially on social media. The company launches a huge number of perfumes every year with very elaborate perfume packaging, They are well known for their dupes of designer and niche perfumes, in particular, Khamrah which is a dupe of Angels Share by Kilian.
Sterling Perfumes
Sterling Perfumes has also become one of the best sold middle eastern perfume brands thanks to its brand Club de Nuit. It has launched a wide range of flankers to the Club de Nuit brand to widen the appeal further.
A touch of Luxury - Amouage
Amouage is a well trusted and known niche Middle Eastern perfume brand which the company distributes in luxury outlets throughout the world. It is famous for the quality of the ingredients within the perfumes and the craftsmanship. The brand uses local ingredients such as omani frankincense from its own tree groves and damascene rose. In addition the perfumes mature in wooden barrels for long periods to enrich and harmonise the scent layers.
Al Haramain
Al Haramain is a relatively old middle eastern perfume brand with its past in more traditional oriental non alcoholic perfumes. Nowadays Al Haramain distributes a wide range of spray perfumes and focuses on higher quality luxury perfume packaging and design.
Fragrance World
Fragrance World started from modest beginnings in 2003 when it was largely trading perfumes, but also manufacturing its own brands. The company specialises in dupe perfumes, though it has more of a mix and match approach. It does not try to copy the packaging and perfume of a well known brand exactly. Instead it changes elements of the perfume packaging concept and adds its own touch. However, most of their development and focus is on supplying the market with versions of well known brands, so they have very big distribution worldwide.
Rasasi
Rasasi has dominated the middle eastern perfume market for the past 30 years in the mass market category. The launch of Blue lady perfume catapulted the brand into huge demand and huge distribution. Nowadays Rasasi focuses on manufacturing higher priced perfumes with great packaging and luxury concepts.
Afnan
Afnan might not be the most famous Midddle Eastern perfume brand, but it has launched and distributed a wide range of high performing perfumes. The brand mainly focuses on Western style perfumes and creates its own custom perfume packaging.
Swiss Arabian
If you wander about the malls of Dubai, you cannot fail to notice Swiss Arabian perfume kiosks. The brand is doing great business with tourists from all over the world, but in recent years the brand has focused on creating a range of higher priced perfumes targeted at the luxury price point.
Ahmed al Maghribi perfumes
Ahmed al Maghribi is a relative newcomer who set up shop in 2000 and has been rapidly growing and improving ever since. They have a string of shops both in UAE and are expanding into other markets, making them one of the larger growing middle eastern perfume companies to watch out for.
Khadlaj
In 2025 Khadlaj celebrated 28 years in the perfume business since their company was founded. The next generation of family members are now working hard to innovate and develop noteworthy perfumes. The brand is focusing on higher priced mass market perfumes with interesting perfume packaging and good quality perfumes, making it one to watch out for in the future.
One to watch out for : Laverne
Laverne may not be in the top ten middle eastern perfumes yet, but it has ambitions to become one. With deep pockets – they are one of the key sponsors of Beautyworld in 2025 – they plan to be one of the very big players. The wife of Christiano Ronaldo is very active for this brand on social media in Saudi Arabia.
Arabian Oud
Arabian Oud is a stalwart of the middle eastern perfume market, as it is known to create the ultimate luxury products of the market. Specialists in luxury gift packaging, Arabian Oud creates amazing gift boxes containing bakhour and mobkharas together with attars and Eau de Parfum.
Gulf Orchid Perfumes
Gulf Orchid Perfumes is a relatively new player in the middle eastern perfumery market. They officially launched in 2016, but have managed to develop a good presence in the market in a short space of time. They are focusing on a mix of creative new perfume packaging and good quality fragrance to build their brand.
My Perfumes
My Perfumes has always had a very good nose behind its brand and recent launches have not disappointed. The Arabiyat luxury middle eastern perfume range contains flamboyant packaging and high dosage perfume. Each perfume has a huge size hard box with great design, making it a great gifting option.
Ajmal perfumes
When we are talking about middle eastern perfumery, we cannot fail to mention Ajmal. Ajmal comes from a long tradition of oriental perfumery, with expertise in the creation of oudh and attars in India. Nowadays Ajmal are also focusing on high priced luxury perfumes and are investing in creative perfume packaging.
Surrati perfumes
Surrati perfumes are an old traditional middle eastern perfume house which set up house in 1929 in Makkah, Saudi Arabia. They are famous for beautiful, expensive perfume packaging and are now playing catch up to make perfume products with more mass appeal.
Azha Perfumes
Azha Perfumes are making a name for themselves as a noteworthy new perfume brand. With high quality, concentrated essences, custom perfume packaging and support from the Rasasi factory, the brand is sure to flourish.
Al Naseem perfumes
Al Naseem are well known as an alcohol free middle eastern perfume brand which is also halal friendly. It is true that most non alcoholic perfumes tend to focus on small volume attars Whereas, al Naseem creates a wide range of spray perfumes using water instead of alcohol to diffuse its perfumes. Recently it created a viral sensation with its new feminine perfume packaging launch shaped like a vanity mirror called Asmira.
If you enjoy learning more about perfumes, you might enjoy reading about the current perfume market dynamics.
