Generation Z perfume preferences

This is a post by our french guest blogger Lucie Malignon who has been doing work experience at Anisha during June 2018.

 
 

Generation Z (young people under 21 years) will be the future consumers of perfumes, although generation Z perfume consumption is currently far lower than that of other age sectors.

It is the over 50 age group which consumes the most perfume, about 68% of total consumption. How do Generation Z consumers choose their perfumes? Which fragrances attract them the most? Do big brands influence their choice? Is purchase affected if packaging is not attractive?

We conducted a mini survey of a dozen young people aged between 15 and 18, a mixed group of male and females in the South of France.

floral notes in perfumes
floral notes in perfumes

In terms of smell – fresh and flowery notes appeal most to the young adult females. Fruity notes were not mentioned by the group. Young adult males would be more interested in amber, fresh and citrus notes and the citrus fruits were generally lemon or grapefruit. Young adults really don’t like strong smells such as leather.

Which are the favorite perfumes of young women?:
1. La petite robe noire by Guerlain  

la petite robe noire perfume is popular in france with young consumers

2.  Miss Dior by Dior

Miss Dior perfume is popular in france with young consumers

    3. Chance by Chanel  

Chanel Chance perfume is popular with young consumers in france

What are the favorite perfumes of young males?:    

1. Only the Brave by Diesel  

Only the brave perfume is popular with young consumers in france

2. Acqua di Gio by Giorgio Armani  

Acqua di Gio perfume is popular with young consumers in france

3. Boss by Hugo Boss

Boss by Hugo Boss perfume is popular with young french consumers

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