Top 20 Innovators and Rule Breakers in perfumery packaging

What is innovation in perfumery packaging?
Most of perfumery design follows the tried and tested rules of design for perfumery which involve elements of simplicity, elegance and minimalism. But a few brands have dared to be different and the results are stunning….

  1. The house of Sillage – The epitome of luxury. There are many different collections, but the most extravagant is the limited edition collection which is studded with swarovski crystals.

Chic Shaik perfume packaging
Chic Shaik has fantastic attention to detail

2. The Sheikh is a niche brand from Bahrain which has been crafted with total attention to detail and precision. The unusually shaped perfume bottle fits inside a hard case perfume container which is then packed inside a flamboyant box with ribbons and bows.

japanese themed perfume floraiku refillable perfume
Refillable perfume japanese themed Floraiku

3. Floraiku is a niche perfume range inspired by Japan, a relatively new addition to perfumery. Each miniature purse spray fragrance has a different japanese print on the outer packaging and can be refilled from the main bottle. The perfume set is housed in a japanese print inspired hard case.

Life threads luxury perfume by La prairie
Life threads perfume

4. Life Threads perfume was the first big brand to put together different layers of glass one on top of the other. This time with golden or silver threads running around the inner bottle. A flawless piece of product design. Who cares what the perfume smells like when the bottle is this attractive!

bulgari le gemme luxury perfume
Bulgari le gemme niche luxury perfume

5. Bulgari le Gemme is an oriental concept targeted at middle East selective perfumery clientele. The concept is inspired by different gemstones.

6. Swarovski first launched Aura and then Miss Aura. It is one of the first designer perfume bottles which is refillable. A custom made Swarovski diamond is placed at the top of the bottle – why not if you have your own lead glass crystal factory?!!

refillable perfume by Swarovski
Refillable perfume by Swarovski

7. John Varvatos has created several perfumes with innovative outer packaging. Oud by John Varvatos is the most complex to achieve in our opinion.

John Varvatos Oud packaging
John Varvatos Oud packaging

8. Oui by Juicy Couture is the first brand to use internal lacquer in the bottle in two different colors.

9. The House of Oud is a range of oriental perfumes with exquisite hand painting. Each one is an individual piece of art resembling a natural stone.

the house of oud luxury niche perfume

10. Valentina by Valentino not only has an innovative spray atomizer, but it also has extremely attractive rose flower decorations hanging from a transparent collar around the neck of the bottle.

Valentina by Valentino

11. Marc Jacobs Decadence is certainly extravagant. It’s not the first perfume to be in the shape of a handbag, but its certainly the most extravagantly designed bottle in this shape, together with its extra long tassel.

marc jacobs decadence perfume a good example of innovation
marc jacobs decadence

12. John Galliano perfume breaks all the rules! Thou shalt not be scary. Thou shalt be elegant and sophisticated and simple – NOT! The combination of the unexpected make this a totally different experience. Only risk takers need apply….

Alexander Mc Queen perfume

13. Moschino fresh couture breaks the rule that perfumes must be dispensed in a sophisticated bottle with a crimp or screw pump atomizer. This is the first perfume to use a trigger sprayer to dispense perfume in the same way as a household chemical.

moschino fresh couture
Moschino fresh couture

14. Omnia was launched by Bulgari when perfumes were still quite simple and packaging was not so elaborate. So this beautiful piece of product engineering really was a great step forward when it was launched.

omnia by bulgari innovative perfume
omnia by bulgari

15. Pleats Please by Issey Miyake breaks many rules with its unusual shape bottle combined with complex cap. Most designers would combine a complex shape bottle with a simple cap to keep to the rules of perfumery simplicity, but not Issey Miyake. If you are going to be complicated – go for the full show!

pleats please issey miyake innovation in perfumery
Pleats please by Issey Miyake

16. The Daisy range by Marc Jacobs is an example of whimsical decoration targeted at young women and complex plastic cap manufacture.

Daisy dream innovative packaging by marc jacobs
Daisy Dream by Marc Jacobs

17. Aura by Mugler is a great example of complex bottle shape which is tricky to manufacture with a unique personality.


Aura by Mugler
Aura by Mugler

18. La vie est belle new flanker l’eclat is truly a great example of product innovation which is difficult to copy. The pattern within the bottle is not easy to achieve and so far only suppliers in France have this advanced technology.

la vie est belle l'eclat perfume innovative bottle packaging
la vie est belle l’eclat

19. Anna Sui specialises in whimsical perfumes for the teenage market. This particular scent is a great example of imagination run wild, the fairground fantasy achieved.

Anna sui Fantasia

Once more Marc Jacobs is at the forefront of innovation with Lola! This perfume houses several layers of different colored plastic within the cap to give a multi colored flower effect.

Lola perfume by Marc Jacobs
Lola by Marc Jacobs

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