Top 10 Color Trends for Perfumes 2018

Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented  and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches. Trend number 1: Dark green themes, a theme of nature as well […]

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10 useful hints and trends for your new perfume brands

  Millenials and Generation Z are big fans of small volume perfume collections. They prefer higher quality perfumes from the same supplier offering a range of options depending on the mood. Rollerball and small volume spray perfumes have risen for the past few years worldwide. Niche and personalized perfume sales are increasing worldwide. With the […]

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The Niche Bandwagon

What is a niche perfume? Basically it is any perfume which is sold in limited distribution, in certain selected outlets only. Recently Niche perfumes have been growing their market share worldwide. This is largely because of the increased desire for individuality, a need for higher quality, bespoke products.Niche has traditionally been the most creative part […]

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