Are you the type of perfume buyer who likes a lot of help and guidance in store? Or are you the type who likes to be left alone to meander and make your own decisions? Do you find it helpful or a hindrance when sales staff bombard you with new perfume launches to sniff? Does […]
This is a post by our french guest blogger Lucie Malignon who has been doing work experience at Anisha during June 2018. Generation Z (young people under 21 years) will be the future consumers of perfumes, although generation Z perfume consumption is currently far lower than that of other age sectors. It is […]
Perfumista tip ~ how to make fragrance last through the day An article by NST perfume with suggestions about how to improve the longevity of perfumes, click on the words NOW SMELL THIS above the access the article . […]
Yes, times are tough. The perfumery market has been hit hard all over the world and nowhere more than the middle East, it has been hit very badly due to the economic crisis in Saudi Arabia and other neighboring countries which are struggling with conflicts and monetary restrictions. At Gulf Beauty exhibition this year it […]
Everyone wants to follow the market sector leader and risk as little as possible to achieve sales. If some new approach works well then everyone else follows suit and makes their own version of whatever new trend has emerged. Let’s examine the trend for leather in the Middle East which has been so popular for […]
Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches. Trend number 1: Dark green themes, a theme of nature as well […]
Interesting new graphic design trends which we are seeing in all types of design. Check out the link below by 99designs website. 99 designs 2018 trends […]
Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%? The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%arousal increase. […]