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Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%?

Pumpkin pie notes in fragrances are considered to be sexy
pumpkin pie notes are very arousing

The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%
arousal increase.

In 1997 Dr Hirsch conducted more research about what was attractive to women. Smells such as candy, cucumber, banana bread and lavender pumpkin pie all increased women’s arousal between 11 to 13%. However mens perfumes decreased arousal by 1%. The smells of cherry and smoke both had drastic results on arousal, causing a decrease of 18 and 14% respectively.

So — if you want to attract the opposite sex — better stop wearing those citrus, spicy colognes and start smelling of lavender and pumpkin!

Azzaro for men has lavender notes
Azzaro for men has lavender notes

Some noteworthy fragrances which have lavender notes are Azzaro pour homme and Boss Bottled Night. Pumpkin is less popular in fragrances and can be found in Sweet Cinnamon Pumpkin by Bath & Body works and Etat libre d’Orange.

Etat libre d'Orange has pumpkin notes
Pumpkin notes in Etat libre d’Orange

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