
People often ask US, “What’s the cost of starting a perfume business in the UAE?” They usually want a clean number. AED 50,000. AED 200,000. Something neat they can write down and take to an investor or business partner. The honest answer is that there is no single number. After more than 15 years in this industry, we’ve seen founders underestimate costs again and again. On paper, everything looks manageable. Then reality hits. Customs delays....










