
Design Principles That Define Premium Perfume Brands in 2026 Step into a perfume counter in Dubai, London, or Paris and observe how people behave. Before anyone reaches for a tester strip, something else happens first. Eyes scan the shelf. Hands lift bottles. Weight is tested. Light catches glass. Long before the scent is experienced, judgement is already formed. In 2025, luxury fragrance packaging is no longer decorative. It is decisive. This article answers this clearly:...











