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Packaging Prestige: Inside the Luxury Perfume Box

August 21, 2025/

How to achieve luxury in your perfume box How can I achieve a luxury look for my perfume box and why should I try to do it? The look and the feel of packaging plays a huge role in whether people will buy a product.  Research  by Martin Reimann in 2010 clearly shows that more attractive packaging is  preferred, even when it has less product utility. Beautiful aesthetics drive people to immediately buy a product,...

Minimalism vs. Maximalism in Design: What Works in 2025?

August 15, 2025/

There’s a question we’ve been asked for years, and it still comes up in meetings, in casual chats, even over late-night coffee after a client pitch: “Should we go minimal or maximal with our design?” If you’ve been in the industry long enough , and we have, a little over two decades now , you know the answer isn’t a simple one. It’s not a multiple-choice test. It’s more like… choosing an outfit for a...

Who are the most influential Middle Eastern Perfume companies?

August 14, 2025/

Who are the movers and shakers in the Middle Eastern perfumery market? Who is the current market leader and which companies are moving up in the ranks to vie for the top positions? Lattafa Perfumes Lattafa Perfumes is currently one of the most popular perfume brands worldwide, especially on social media. The company launches a huge number of perfumes every year with very elaborate perfume packaging, They are well known for their dupes of designer...

All about Anisha International – a timeline

August 9, 2025/

Anisha International : Company Set up: Anisha International was set up in 1998 in Nantwich, Cheshire in the UK. The company was initially a trading company for perfumery component sourcing and supply. Chetan Bhakta, with 20 years of perfume industry experience at that point, set up Anisha International.  Company Transfer to Dubai, UAE in 2004: In 2004 the Anisha International moved to Dubai, UAE in order to make it easier to handle the clients in...

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