
There’s a moment, right before you step into a gathering in Riyadh, Jeddah, or even a quiet desert majlis, when the air tells you everything. Before a word is spoken, before eyes meet, a scent announces your presence. That’s the power of perfume in Saudi Arabia. And let me tell you: it’s not just fragrance. It’s identity. It’s heritage. It’s reverence. As someone who has lived, breathed, and worn luxury scents throughout the Gulf, I...











