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All about Anisha International – a timeline

August 9, 2025/

Anisha International : Company Set up: Anisha International was set up in 1998 in Nantwich, Cheshire in the UK. The company was initially a trading company for perfumery component sourcing and supply. Chetan Bhakta, with 20 years of perfume industry experience at that point, set up Anisha International.  Company Transfer to Dubai, UAE in 2004: In 2004 the Anisha International moved to Dubai, UAE in order to make it easier to handle the clients in...

How to Ensure your New Perfume Launch is a Success

August 8, 2025/

How can I launch a new perfume and what are the steps I need to take? A  new perfume launch takes a lot of planning, creativity and strategy. Let’s go through the process step by step of how you can maximise your chances of success. 1. Do Your Research Research the market and identify the market segments, in addition which sectors are growing or declining. Which areas of the market are growing and which ingredients...

The Current Perfume Market Dynamics

August 8, 2025/

How is the Perfume Market performing? The perfume market worldwide is valued at around 76 billion USD  in 2025 and estimated to grow to 112 billion by 2030 (Source Mordor Intelligence). So what are the market segments to watch out for? In this case, let’s take a closer look… Celebrity Perfumes are thriving again Celebrity perfumes had been showing a decline, but between 2022 and 2023  sales of celebrity fragrances in the US perfume market...

Why Branding Is the Heartbeat of Every Successful Perfume Business

August 7, 2025/

We’ve worked with enough perfume brands to see a clear pattern: the ones people remember are the ones that nail their business branding. Not just the scent. Not just the packaging. The branding,the way the fragrance feels like a story before the first spray. At Anisha Agency, we live and breathe perfume business branding. We help fragrance creators move beyond just selling bottles and into building brands that feel alive. And if you’re wondering why...

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