What are the Services offered by Anisha International, Dubai?
Anisha International is a boutique perfume agency in Dubai working in perfume design service for over twenty years. There are many aspects to our work and we make life easier and simpler for brands who want to develop new perfumes. Below are the main services we offer to companies small and large:
1. Perfume concept Creation
Anisha International creates perfumes, as that is our DNA. For fashion and lifestyle brands, start ups and other brands, we offer the following perfume design services :
- Fashion and lifestyle brands need our help to extend their brand identity into fragrance. Typical problems solve ” We need a fragrance that reflects our style”. Or it could be ” Our brand has no fragrance expertise’.
- Celebrities or influencers who wish to release a signature scent will be in safe hands with Anisha. Such brands need storytelling, scent creation as well as packaging and design concepts which match their image. Typical problems solved are ” I want a fragrance that matches my image’. Or else we hear ‘I want a professional team to bring my ideas to life’.
- Existing brands wishing to extend their fragrance line need innovative new ideas and fresh concepts. They frequently say ‘We need something fresh and new which fits with our brand’.
2. Perfume bottle design
Anisha International creates custom perfume bottles from scratch for a variety of customer types. You could argue that this is our most important perfume design service. We start with sketches and ideas, then progress to modelling in 3D autocad engineering software. At this point we make 3D prints in our studio and check how the different parts of the product fit together. In addition we assess how bottles feel in the hand. We create new caps and accessories for bottles. Or maybe sometimes we use an existing cap with a new bottle to create a concept at a lower cost. Our team can design using a variety of materials such as glass, aluminium, zamac, many different types of plastic and wood. We apply different coatings and finishes to the materials to give the right feeling of luxury. Our approach varies depending on whether it caters to the mid market or high luxury market.
3. Graphic Design services for Perfume Packaging and Bottle Design
Graphic design is an important tool in the storytelling of a perfume. The right colours and fonts play an important role as well as the right materials and finishes. Our team are experienced in print making and will develop print ready files in different materials. They understand the perfume design trends. They know how colours and finishes will work in a variety of materials. This is something that often is not the case when you buy an artwork from a design agency or a freelancer. You see, our team has a wealth of experience in the production of materials. We have visited factories and discussed production issues with many different suppliers. This is why we make a design which will give the right design results when we manufacture it for you.
4. Technical Feasibility Services for Perfume Design
Our team has vast experience in material production and the expertise of designing components that fit together well. Let’s say that you choose a standard cap and ask us to design a bottle to fit with it. We will know which pitfalls to avoid in order to prevent fitment problems. Did you realise that the pump selection will be of great importance in this case? Our team will test and ensure that your pump provides the right performance as well as fitting well inside the cap. We will test the bottle lacquers which for adherance and also to ensure that they do not react with your perfume. If you are new to perfume manufacture, there will be many technical areas where you will benefit from the assistance of our company.
5. Full Perfume Turnkey Development
Anisha International excels when we do turnkey development work for perfumes. What does full turnkey development mean exactly? It means that we cover the whole process of making a new perfume – from packaging design to perfume manufacture. Our perfume design service includes the development of product moulds and arranging production of the packaging. We create custom made fragrances for your perfume product. Then we fill your perfume in the new packaging and ship it to your location. Anisha ensures that the ingredients are compliant to your market. Our company helps you to establish the right retail pricing and storytelling for your brand. Basically we cover everything from A to Z which starts with bottle design right up to manufacture of the perfume.
6. Custom perfume Scent creation
Small brands and start ups often do not have the industry connections or expertise to select the right fragrance. Scent creation is a vital element of the perfume development process. Despite this, many people prefer to just do something ‘similar to XY or Z brand’. This approach can work well for a mass market brand, but for a niche luxury perfume, you need more creativity to succeed. Niche perfumery should transport you to another place and tell a story with the fragrance. Hopefully it will be a story that has not been told too many times before and will captivate your audience. Many of the best niche perfume brands polarise the audience, as you cannot appeal to everyone if you wish to stand out and create something different. We can take you through the journey of creating and selecting the right fragrance for your brand at the right concentration.
7. Packaging Supply and Perfume Supply Chain Management
A major stumbling block when you want to create your own perfume is knowing which supplier to work with. High MOQs or bad quality control can jeopardise a fledgling perfume project before it has even started. Knowing which partner will have the right quality and price and quality control takes years of experience. Our purchase team have personally visited and vetted our core suppliers in order to understand their technical capabilities. Having the right perfume packaging supply partners is the vital ingredient in ensuring the success of your perfume. Our supply chain management is a vital part of our turnkey perfume design service. After our team place the order with the given supplier, they follow up regularly to ensure that we are on track. We make quality inspections and check production samples before shipping to the filling factory.
8. Branding, Market Positioning and Pricing
For any perfume design project you need to establish the target market and price point of your perfume. You also need strong storytelling to add value and clarity to the perfume concept to attract consumers to buy. This will explain your concept and justify the price you are charging. The perfume market is very crowded, every year thousands of new brands launch and many of them fail. This is a sad, but true fact of life. Without a clear positioning and strategy for pricing and distribution your brand may fail. New start ups need to be in a capable set of hands to advise and guide them along the way to success.
9. Reworks, Brand Relaunch and Brand Extension work
Many perfume brands already exist in the marketplace, but have lost direction and need a freshen up for their brands. Maybe the market has changed and you need to redesign your perfume to fit the new marketplace and target market? Maybe you need to develop new versions or ‘flankers’ of your existing perfume brand and need help to decide what to do? We can help with all of these perfume design service works. Just contact our team at Anisha to arrange a free of charge consultation.
10. Digital Media Marketing Services
If you have beautiful packaging but no clear message around it, then it will be difficult to succeed.Our team of digital designers, photographers and social media content creators can help you to market your perfume brand effectively. This valuable perfume design service means that you do not need to search for another agency to market your perfume brand. Our marketing team has a wealth of experience of presenting and marketing perfume brands.
Turnkey perfume design and supply - Why choose Anisha?
In the past 10 years many new companies have set up businesses offering perfume bottle creation and design, especially those based in China.
Anisha, based in Dubai, was the pioneer of this turnkey perfume design model. Many of the perfume bottle set companies offering turnkey service do not have long experience in the industry and, whilst they pretend to own both bottle and cap factories, this is seldom the truth. It can often be tricky to get them to accept liability for production mistakes. In recent years many zamac cap and paper box factories have decided to offer bottle design modelling services, they are mostly focused on the Middle East market. Linkedin and Pinterest are full of companies who are posting AI work and pretending that they have a big design team. What we say is this ‘Do your due diligence carefully’ if you choose to work with one of these companies. They will often not support you when mistakes are made and production is not the same as the pre production sample.
Anisha International not only offers a wide range of perfume design services, but also offers services in marketing, strategic positioning and branding. Which is why our value is far higher than our imitators and competitors. Our team can really make your life a lot easier, not only in the design and supply of perfumes packaging, but in the strategy and marketing of the finished product. For more details about our capabilities, please contact us to set up a free consultation or check out our work.
