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luxury sustainable paper by favini

August 21, 2025/

How to achieve luxury in your perfume box How can I achieve a luxury look for my perfume box and why should I try to do it? The look and the feel of packaging plays a huge role in whether people will buy a product.  Research  clearly shows that more attractive packaging is  preferred, even when it has less product utility. Beautiful aesthetics drive people to immediately buy a product, which is why attractive product...

lattafa eclaire perfume packaging

August 14, 2025/

When discussing the most influential Middle Eastern perfume brands, it is important to first define what influence means in this context. In this article, influence is not measured by personal taste or creative merit alone, but by a combination of the following objective factors: Market share and sales volume Regional and global distribution reach Brand recognition across multiple markets Ability to shape consumer trends and buying behaviour Longevity and consistency in the perfume industry Using...

Dubai South business Park the current home of Anisha International

August 9, 2025/

Anisha International : Company Set up: Anisha International was set up in 1998 in Nantwich, Cheshire in the UK. The company was initially a trading company for perfumery component sourcing and supply. Chetan Bhakta, with 20 years of perfume industry experience at that point, set up Anisha International.  Company Transfer to Dubai, UAE in 2004: In 2004 the Anisha International moved to Dubai, UAE in order to make it easier to handle the clients in...

creative inspiration image for perfume | Perfume design process

August 8, 2025/

How can I launch a new perfume and what are the steps I need to take? A  new perfume launch takes a lot of planning, creativity and strategy. Let’s go through the process step by step of how you can maximise your chances of success. 1. Do Your Research Research the market and identify the market segments, in addition which sectors are growing or declining. Which areas of the market are growing and which ingredients...

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