niche perfumery area at dubai mall […]
Niche perfumery in Dubai
Blog
My Internship at Anisha International
The work experience of Hareem, a graphic design intern studying at Sheffield Hallam University. When I first started looking for an internship 5 months ago, I did not know what to expect. I was looking for advice from my professors and my family, searching online for design-related agencies. I was hoping to come across an agency where I could learn and grow in two areas: publication and packaging. Speaking from the experience that I gained during 3 months of my internship at Anisha, I would like to tell you about things that I learned as a graphic design intern. It’s a demanding job At Anisha, the learning scope was huge as there wasn’t a moment where I felt like the time was being wasted. I was always involved in work areas like packaging design for fragrances, production works, brainstorming, finding creative solutions with the senior team members, market research and I also brushed off my skills in presentations and various high level designing softwares that were used at Anisha. There’s plenty to learn Designing posters and books, any sort of publication seemed like the perfect job for me, as that’s what I did most of my university life. But the first project I was given as an intern was to design a box for a fragrance. I had never done that before and I had no other choice than to ask for advice, watch, learn, and then ask again. And it was perfectly normal and my co-workers were very supportive. I have been involved in designing perfume packaging, fragrance bottles, artwork for production, billboards, making presentations, PSD mockups for clients and evaluating market research. The team at Anisha is highly skilled, professional and always ready to counsel. Under my seniors I learned how to work in a dynamic workplace pressure and how to efficiently deliver results to the clientele. Learning Never Stops Graphic design, branding, design thinking — every field of design changes so quickly that there is simply no way to be up to date all the time. In reality, even experienced designers must learn. New tools and technologies arrive every day and they need to keep an open mind, embrace the new information, and experiment in their work. The best piece of advice I can give to an intern in this matter, is to watch and learn and ask questions. Sometimes your supervisor will learn from you as much as you learn from them. […]
The rise of the unisex perfume
what has caused the rise of the unisex perfume? […]
Made in France – the 5 factors which reduced its dominance in perfumery
Why is France’s influence declining in the field of perfumery […]
Competition time!
Team building took a new turn last week when we made a badminton competition for the team. After two hours of sweaty activity we had a clear winning team ‘TEAM FAVOURITE’ which was actually the favourite team to win! But it’s not the winning that matters, its the fun we have taking part which matters….. #teambuilding #teamspirit #competition […]
15 Luxury Middle Eastern perfumes
Which are the noteworthy luxury Middle Eastern Perfumes? How are they capitalising on the growth of the local perfume market? The Middle East has been a market with high per capita consumption of luxury perfumes since time immemorial and the figures continue to grow. Euromonitor predicts Middle East and Africa perfume market growth from 5.7 billion USD in 2018 to 8.5 billion USD by 2021. The strong demand in niche luxury perfumery sales in this region has encouraged long established and new local perfumery brands to create new interesting perfume concepts. The Saudi, Omani and UAE markets are more traditional in perfume choice, whereas Kuwaitis are more experimental and enjoy East meets West fragrance partnerships. There are many more perfume houses targeting the Middle East market with oriental creations who are manufacturing abroad. Such as the House of Oud, Amouroud, Xerjoff, Sospiro, Memo, Nejma, Montale, and Frederick Malle, to mention but a few. Due to current consumption rates, the Middle Eastern perfume market continues to be a highly attractive proposition. In this blog post we focus only on the local oriental brands born and bred in the Middle East. It is surprising, given the relative size and consumption of the market, that the Saudi market has not developed any noteworthy luxury perfume brands. Arabian Oud is a noteworthy fragrance company making quality perfumes, however its activities have not yet been focused on the higher priced luxury market, more mid luxury. Ahjaar – UAE This is a product creation developed for Paris Gallery to sell exclusively in their luxury perfume retail chain. Its simplistic yet luxurious packaging approach revives memories of Guerlain’s Encens Mythique d’orient. Amouage – Oman Amouage is a long standing perfume house with the backing of the Omani royal family. Amouage has gone from strength to strength to place its brands in the most luxurious exclusive points of sale the world over over the last twenty years. At the early part of the 2000s Amouage was still very much a regional player with a very oriental approach in packaging and presentation. I recall buying Cristal Gold by Amouage in the late 1990s. Despite the beauty and opulence of the old style packaging, it is doubtful that Amouage would have achieved such wide appeal if it had not changed later to a simpler ‘East meets West’ style of packaging and presentation. The brand has managed to reinvent itself as a sleek luxury brand with sophistication and wide appeal thanks to the expertise of Christopher Chong who was their in-house marketing expert until 2019. Each new range has a clear story behind it and the fragrances have mostly oriental notes, yet are very popular the world over. Amouage has achieved great success from Russia to Australia, a success emulated by many. Arcadia – UAE Amna al Habtoor, UAE resident from a prominent local family, has recently launched Arcadia perfumes by Amna. The perfumes are based on oriental nostalgia and each perfume comes with a booklet explaining the story behind it. Anfas by Assim Al Qassim – UAE A creation of Assim al Qassim, a nostalgic approach to niche oriental perfumery, combining old trusted ingredients with some unexpected notes such as mango. The new collection WATAN (nation) is inspired by endless love. Designer Shaik – Bahrain The brand Chic Shaikh brand is only widely available in the Middle East region and some limited distribution in other countries. It has created truly innovative packaging unlike any perfume in the world, complete with perfume bottle refill stations at certain point of sale. One of the great things of the brand is that bottles are refillable and the luxurious packaging can be sent away for refurbishment to maintain its beauty. Ghawali – UAE This is a relatively new niche brand owned and launched by Chalhoub perfume distribution group with its own range of body care and perfumes. The products are largely distributed in their own bespoke retail outlets located in areas heavily frequented by local Arabs. The perfumes are based on Middle Eastern heritage using combinations of ingredients popular in the region to create unisex creations. Its simple packaging is elegant and understated. Kayali – UAE Kayali perfume is a recent entrant to the Middle East perfume market. Launched by the Kattan sisters of the huge Dubai based cosmetics company Huda Beauty, the brand has been launched exclusively in Sephora retail outlets. With fragrances such as vanilla, white flowers, musk and citrus, the perfume is based on layering principles, you need more than one to build up your fragrance and match your mood. Khaltat blends of Love – UAE This is a niche luxury perfume brand sold mainly in private luxury kiosks in the most popular shopping malls. It is the creation of the Mohamed Hilal group. Not satisfied with the success of its oriental oil perfumes – Hind al Oud, the Hilal Group has now entered the luxury spray niche perfume market. This brand will also be sold in the new luxury concept stores HOB where new colour cosmetics ranges will also be on sale. Majan Perfumes – Oman The packaging of the brand is slightly reminiscent of the Kuwaiti brand The Fragrance Kitchen, as all perfumes are housed in the same size round tall bottle. However, the decoration is more pretty and oriental than the Fragrance Kitchen which prefers a more modern, illustrative style for each bottle. Odict – Kuwait Odict is a collaboration between two friends of Saudi and Kuwaiti descent. Inspiration comes from typical Middle Eastern ingredients such as oud, frankincense, amber and saffron and are mixed with contemporary notes such as fresh smelling bergamot, orange blossom and grapefruit. The packaging is minamalistic and ultra modern. The brand has used the region’s heritage of pearl diving as a starting point for the creative inspiration of its brand imagery. Oman Luxury – Oman A relatively new entrant into niche luxury perfumery which was developed in collaboration with french perfumers and Hamid Merati- Kashani from Firmenich. The old perfume was […]
5 cosmetics and perfume trends post COVID
It’s not all doom and gloom for the cosmetics, perfume and toiletries industries, but our habits and purchasing patterns are bound to change. Here are some cosmetics and perfume trends which are likely to emerge in the coming months. SOAP. Hand washing is now more important than ever. Bar and liquid soap sales should continue to grow, especially antiseptic soap variants. Sales of natural high quality soaps with natural ingredients should continue to grow. 2. SANITISER. Pre COVID hand sanitizer was produced and sold in small quantities, it was not a big volume sales item. Post COVID sales of sanitizer are likely to remain strong. 3. MOISTURISER. All this hand washing and hand sanitizing will wreak havoc with our hands! We will need lots of hand cream to compensate. 4. PERFUME. Very little partying and sexy flirting close to others is going to be happening soon after we are allowed to roam free. Social distancing will continue to rule our lives. So intense seductive or spicy perfumes to attract the opposite sex may not perform as well as light, fresh fragrances which can be enjoyed by the wearer, but don’t have the same sillage levels. 5. PERFUME. After spending so much more time at home cooking, baking and relaxing, we anticipate that fragrances with gourmand notes will start to perform well. Those who have been lucky enough to be able to spend time outdoors during lockdown in nature will also seek perfumes inspired by the natural world. Interested in how COVID has affected the beauty and health industry? Want to see more cosmetics and perfume trends? See our last article https://anisha.agency/hand-sanitizer-stories/ to find out more. […]
Hand Sanitizer market trends
Uncertain times do seem to create the best and the worst behavior in human kind. Depending on how people react to difficult situations, altruism, or profiteering and self interest can emerge. Hand sanitizer market trends have become a fascinating topic in these uncertain times. In many countries the shelves of hand sanitizer and soap with sanitizing chemicals is going out of stock fast, stores cannot replenish the stock fast enough. In the USA the authorities had to bring in new legal measures to prevent profiteering from sale of essential items such as hand sanitizer after two brothers from Chattanooga bought 17,000 bottles of hand sanitizer and were selling it for huge profits on Amazon. Amazon, ebay, Walmart and other online portals have suspended thousand of sellers’ accounts in a bid to stop excessive profiteering. After these measures were taken the brothers have agreed to donate the stock to worthy causes. In the UK retail stores have been warned against increased pricing on hand sanitizers and face masks. The competition and markets authority warned that retailers could face prosecution if they take advantage of the situation. An entrepreneurial young boy attending Dixon’s Unity Academy in Leeds, UK was suspended from school for charging 50p a squirt to use his hand sanitizer. He felt that the punishment of two hour detention for breaking school rules was uncalled for and that he was ‘just supplying what the market needed’. In France the luxury goods supplier LVMH who owns Louis Vuitton has stated that it will halt perfume production and start gel production, the gels will be delivered free of charge to the health authorities. In Kuwait the demand for sanitizer is as great as elsewhere, but greater demand meant that the country ran out of alcohol and the government recently stepped in to air freight urgent supplies to the country to allow new hand sanitizer manufacture. Here in the UAE savvy manufacturers of perfumes have been quick to add new lines to their products to help satisfy the demand for hand sanitizer. New NB sanitizer has been launched by My Perfumes Factory and Cosmo sanitizer has been launched by Sterling Perfumes Factory. Both have launched their products in an aerosol dispenser due to the market shortage of hand soap dispensing pumps. Lulu supermarket in UAE has put strict restrictions on how many hand sanitizers can be purchased – at its 67 branches a maximum of 2 pieces per person can be purchased to allow wider distribution of products and to avoid profiteering and resale. Many of our clients are now struggling to manufacture enough sanitizer in their markets and have been struggling to get enough plastic hand pumps which are supplied largely by chinese manufacturers. But the chinese government has told their local plastics factories to focus first on supplying the local china market before handling new export orders, so it is increasingly difficult to get plastic dispensing pumps for sanitizers. Medical officials inform us that hand sanitizers are not as effective as soap and water to fight corona virus, especially if they are not the right products and aren’t used properly. Sanitizers with less than 60% alcohol content will not work effectively. Washing hands thoroughly with soap and water for at least 20 seconds is one of the best preventive measures against germs as soap removes the fatty layer which coats coronaviruses. Hand rubs should only be used if water is not accessible according to health officials, enough quantity should be used and they should not be wiped off before the liquid has dried in order to be effective. Hand sanitizer market trends will continue to change for the foreseeable future, demand in this product is set to increase. For more information about our changing habits and trends post covid please check out our article https://anisha.agency/5-cosmetics-and-perfume-trends/ which discusses the new trends in more detail. […]