What are the new Perfume Packaging trends?
There are many new perfume packaging trends nowadays, as there are many types of product available. Understanding these themes helps us to understand the way the market is moving and to adapt to its needs. Our team has been looking at Now Smell This list of perfumes launched over the past 18 months. From this we have picked out the stand out new perfume packaging trends which you should know about.
Let’s take a sneak peek at the perfume products launched over the past 18 months and what are the recurrent themes……
1. The Dark Green trend
Recently Dark green combinations have become popular for both men’s, women’s and for unisex perfumes.
The ingredient inspirations range from sandalwood to herbal, citrus and sea themes.
2. Never seen before creativity
Fortunately there are always people ready to push the limits of creativity, these new perfume trends push innovation forward.
The next batch of perfumes launched display luxury, quirkiness, playfulness and a willingness to take risks.
3.Maximalist fashion
New perfume trends of maximalism are gaining in popularity. It started off in fashion and is now filtering down to perfumery. The trend shows that maximalism can work well, even in a small space.
4. Internal bottle lacquer - a declining trend
We went through a few years of everyone attempting internal lacquer on their new perfume brands. This trend was started by Narciso Rodriguez perfumes, but it’s not easy to get stability in lacquer over a long time. For this reason the trend is now waning and only few are attempting it for new launches.
5. Rocking the brights
Bright clashing colours are extremely popular with Generation Z consumers, particularly in cosmetics. We are now seeing a new perfume trend of bright colours follow into perfumery. Brands adopting this style include : Marc Jacobs, Katie Spade, Creed and Per Roy.
6. Illustration or photograph on bottle
In the past photographs were rarely seen as a bottle decoration. However, we are seeing a new perfume trend of photographic images showing perfume ingredients. Consumers are more aware of the ingredients they love and the photographic approach helps to sell. This approach works well with square or rectangular bottles with a flat surface or cylinder bottles. It is easier to apply decals or to print these difficult images on those bottle shapes.
7. Vintage themes
Vintage themes in perfumery tend to stand out in a crowded perfume market. Not many people use this design style, vintage always adds a touch of luxury.
8. Passionate red theme
Red has been one of the new perfumery trends since the huge success of Baccarat Rouge 540 and Si Passione. Many are still decorating in bright red lacquer and pairing it with gold accessories which gives a fully opulent look.
9. Sphere Caps
Spherical caps are one of the most popular new perfume trends. They appear on all shapes of bottle, square, cylinder or different shapes. Spherical caps give a touch of modernity to any bottle.
10. Dubai style perfumes
The”Dubai style” new perfume trend is gaining in popularity. Some of the brands such as Lattafa, Afnan, Al Haramain and Sterling Perfumes are enjoying worldwide distribution. Dubai brands usually have very complex packaging with many plastic and metal parts.
We hope you enjoyed looking at these new perfume trends and it will inspire you to make exceptional new perfume products. If you need assistance in perfume development, Anisha offers a team of experienced perfume creators to make the process simple for you.
We have also written a small overview of the process of design creation, we hope that you enjoy it.