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EU PPWR : How Anisha helps brands to navigate the new European legislation

November 2, 2026/

How to design Perfumes for the Future The European Union’s new packaging and packaging waste regulation (EU) 2025/40 is changing the way that packaging is designed and brought to market. For the fragrance industry, where packaging is a big part of a brand’s identity, the implications are huge.From the weight of a glass bottle to the materials used in decoration, brands will increasingly need to consider how their packaging performs alongside its aesthetic appeal, functionality...

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