Anisha International DWC is a perfume design and supply specialist based in Dubai
Anisha International DWC is a perfume design and supply specialist based in Dubai

The resurgence of Murshid Bazaar

My Perfumes select Showroom Murshid Bazaar
My Perfumes select Showroom Murshid Bazaar

The main perfume hub of Dubai

The wholesale area located behind the gold Souk in Deira, Dubai has been a thriving area of activity for many years serving the Africa, Middle East and Asian subcontinental markets. The economic downturn Dubai experienced over the past few years, combined with Covid, had a noticeable affect on this thriving part of the perfumery business and many shops lay empty. The resurgence of Murshid Bazaar is a clear indicator that the perfumery sector is showing strong signs of recovery. When I visited this area last week I was happy to see that the buzz and activity was back and how the area is now solely focused on perfumes. It should not be long before it becomes a tourist attraction in its own right.

Murshid bazaar wholesale perfume market

Niche and Luxury Perfumes

The most interesting new showroom is the new My perfumes Showroom which has three levels. The showroom is dedicated to different key ingredients beloved in this region such as Sandalwood, Musk, Oud, Vanilla and jasmine. The niche luxury perfumes show a great understanding and love of perfume ingredients and are available in luxury packaging at very reasonable prices. A great place to buy gifts and to smell interesting twists on the region’s favourite ingredients.
Murshid bazaar wholesale perfume market
Sterling perfumes have been present in the market for the past few decades

All the big perfume brands are here

All of the biggest companies in Dubai perfumery have wholesale outlets in Murshid Bazaar. The oldest outlet is Shaikh Mohammed Saeed which was set up in the 1960. But big perfume companies such as Sterling Perfumes, Fragrance World and Afnan also have wholesale outlets in this area.

Murshid bazaar wholesale perfume market
Attractive new showrooms are appearing across Murshid Bazaar to appeal to tourist shoppers

Up and coming perfume brands

Companies such as Ajmal and Rasasi have always had attractive outlets to showcase their new creations, but a new breed of perfumers are snapping at their heels. Yusufbhai, a self taught perfumer from the south of India has a beautiful retail outlet showcasing his luxury range of perfumes.
My Perfumes select Showroom Murshid Bazaar
my perfumes select wholesale shop
my perfumes wholesale store in dubai
my perfumes select perfume range

If you enjoyed this article, why not take a look at our other article about how online sales affect retail sales in perfumery in the Middle East.

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