The resurgence of Murshid Bazaar

Select Showroom by My Perfumes in Murshid Bazaar

My Perfumes select Showroom Murshid Bazaar

The Main Wholesale Perfume Hub of Dubai

Dubai has had a thriving wholesale perfume area for many years, serving the African, Middle Eastern, and Asian subcontinental markets. Located in Old Dubai – Deira – this wholesale area is nestled behind the renowned Gold Souk. For decades, Murshid Bazaar has been a key trading hub, offering a diverse range of perfumes. These range from traditional Arabic scents to international fragrances. However, the economic downturn, coupled with the impact of the COVID-19 pandemic, led to a period of decline. Many shops remained vacant for extended periods, and foot traffic dwindled.

Now, the resurgence of Murshid Bazaar signals a strong recovery in the perfume industry. The energy has returned, and the market is once again bustling with buyers and traders. The wholesale perfume area, which previously sold a mix of products, is now almost entirely dedicated to perfumes. This shift has refined its identity, making it a true destination for perfume enthusiasts and businesses alike. It won’t be long before Murshid Bazaar becomes a tourist attraction in its own right, drawing visitors eager to explore the rich olfactory traditions of the region. 

yusuf bhai perfume shop in deira

Niche and Luxury Perfumes

One fascinating new showroom in Murshid Bazaar is the recently opened three level My Perfumes showroom. This impressive wholesale perfume showroom showcases key ingredients cherished in this region, such as sandalwood, musk, oud, vanilla, and jasmine. The store specializes in niche luxury perfumes, presenting a refined collection that demonstrates a deep appreciation for high-quality ingredients and craftsmanship. These perfumes come in exquisite packaging, making them ideal gifts for those who appreciate the art of fragrance. The growing presence of such showrooms highlights the increasing demand for exclusive, high-quality perfumes at competitive prices. 

sterling perfumes wholesale perfume shop
Sterling perfumes have been present in the market for the past few decades

A Legacy of Perfumery in Dubai

Murshid Bazaar is home to a wide range of wholesale perfume outlets, featuring some of the biggest names in the Dubai perfumery sector. One of the oldest and most well-established outlets is Shaikh Mohammed Saeed, which has been operating since the early 1960s. Over the years, major perfume companies such as Sterling Perfumes, Fragrance World, and Afnan have also set up wholesale outlets in the area, solidifying Murshid Bazaar’s reputation as the go-to destination for bulk perfume trading. These outlets offer everything from high-end perfumes to affordable mass-market options, catering to a wide array of customers and businesses looking to source fragrances in large quantities.

my perfumes select shop in deira
Murshid bazaar a shop selling perfume niche perfumes
Attractive new showrooms are appearing across Murshid Bazaar to appeal to tourist shoppers

Up and coming wholesale perfume brands

n addition to long-standing perfume companies, new and emerging brands are making their mark in Murshid Bazaar. Established brands such as Ajmal and Rasasi continue to dominate the market with their attractive wholesale perfume outlets, where customers can discover their latest creations. However, a new wave of independent perfumers is entering the scene, bringing fresh and innovative fragrance compositions to the market.

One such rising star is Yusuf Bhai, a self-taught perfumer from South India. His retail outlet in Murshid Bazaar showcases a stunning range of luxury perfumes, blending traditional Middle Eastern ingredients with modern fragrance techniques. His unique approach to perfumery has garnered attention, making his store a must-visit for those seeking exclusive, handcrafted scents.

The revival of Murshid Bazaar signifies more than just a recovery—it represents the evolving landscape of Dubai’s perfume industry. With a renewed focus on quality, exclusivity, and craftsmanship, this historic marketplace is once again thriving, offering a unique shopping experience for traders, perfume lovers, and tourists alike.

My Perfumes select Showroom Murshid Bazaar
my perfumes select perfume range
my perfumes my select Deira market store

If you would like to know more about perfume retail in Dubai, please read our article about the specialist perfume area located in Dubai mall Perfumery & Co. 

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