
The Future of Perfume Packaging: How Luxury and Niche Fragrance Design is Evolving The perfume industry is entering a phase of rapid transformation and aesthetics are not the only things shaping perfume packaging trends. Regulatory pressure, shifting consumer behaviour, dupe culture and the growing demand for personalisation define perfume packaging. Packaging must communicate identity, comply with sustainability legislation, differentiate in a crowded market and be perfectly engineered. This article discusses the key perfume packaging trends...










