Yes, times are tough. The perfumery market has been hit hard all over the world and nowhere more than the middle East, it has been hit very badly due to the economic crisis in Saudi Arabia and other neighboring countries which are struggling with conflicts and monetary restrictions. At Gulf Beauty exhibition this year it […]
Everyone wants to follow the market sector leader and risk as little as possible to achieve sales. If some new approach works well then everyone else follows suit and makes their own version of whatever new trend has emerged. Let’s examine the trend for leather in the Middle East which has been so popular for […]
Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches. Trend number 1: Dark green themes, a theme of nature as well […]
Interesting new graphic design trends which we are seeing in all types of design. Check out the link below by 99designs website. 99 designs 2018 trends […]
Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%? The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%arousal increase. […]
Many non designers may lack confidence in their ability to judge a design and feel shy to give their own honest feedback to experienced professionals in design meetings. They may find it difficult to explain in detail what is wrong and how to improve the design. They hold back from saying anything in design meetings […]
Millenials and Generation Z are big fans of small volume perfume collections. They prefer higher quality perfumes from the same supplier offering a range of options depending on the mood. Rollerball and small volume spray perfumes have risen for the past few years worldwide. Niche and personalized perfume sales are increasing worldwide. With the […]
The personality of a brand is communicated by the small things like name, font and colour selection, textures on the box and accessories on the bottle. All of these small things add up to an expectation of the personality and quality of fragrance we will get when we start spraying. However, it seems that many […]
