Blog

Leather Leather everywhere

Everyone wants to follow the market sector leader and risk as little as possible to achieve sales. If some new approach works well then everyone else follows suit and makes their own version of whatever new trend has emerged.  Let’s examine the trend for leather in the Middle East which has been so popular for […]

Read More…

Top 10 Color Trends for Perfumes 2018

Colours in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented  and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches. Trend number 1: Dark green themes, a theme of nature as well […]

Read More…

Want to smell sexy?

Did you know that research into fragrance and arousal by Hirsch in the 1994 shows that sweet fragrances increase arousal in men by up to 30%? The fragrances which caused the biggest arousal of around 32 percent in men were pumpkin pie and lavender. Buttered popcorn scored 9%. However, women’s fragrance scored only 3%arousal increase. […]

Read More…

How to judge a design as a non designer

Many non designers may lack confidence in their ability to judge a design and feel shy to give their own honest feedback to experienced professionals in design meetings. They may find it difficult to explain in detail what is wrong and how to improve the design. They hold back from saying anything in design meetings […]

Read More…

What comes first? Perfume or Packaging

The personality of a brand is communicated by the small things like name, font and colour selection, textures on the box and accessories on the bottle. All of these small things add up to an expectation of the personality and quality of fragrance we will get when we start spraying. However, it seems that many […]

Read More…