Will the rise of niche perfumery cause its demise?

niche perfumes

Is it possible that the rise of niche perfumery will cause its demise? Let’s be straight  — what is ‘niche’ or ‘selective’ perfumery? It is classed as any perfume produced which is sold in limited distribution.  In the past niche were more experimental perfumes which did not have a wide appeal. They played with new […]

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The long term effects of China’s zero covid policy on the world economy

china's zero covid policy

In 2021 most markets came out of lockdown and eased Covid restrictions. However, China and Hong Kong continued with a zero covid policy.  In China continued lockdowns have meant that it has been very challenging to plan shipments and production in 2022 for many industries. Since the New Year holidays this year, factories in our […]

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My Internship at Anisha International


The work experience of Hareem, a graphic design intern studying at Sheffield Hallam University. When I first started looking for an internship 5 months ago, I did not know what to expect. I was looking for advice from my professors and my family, searching online for design-related agencies. I was hoping to come across an agency where I could learn and grow in […]

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