Not everything is bad for the cosmetics, perfume and toiletries industries, but our purchasing patterns are bound to change. Here are some cosmetics and perfume trends which are likely to emerge in the coming months. 1. Soap trends Hand washing is more important than ever. Bar and liquid soap sales will grow, especially antiseptic soap variants. Sales of natural high quality soaps with natural ingredients will continue growing, as will perfume trends of natural fragrances. 2. Sanitiser trends SANITISER. Pre COVID hand sanitizer was not as popular, in fact it was not a big volume sales item. Post COVID sales of fragrances for sanitizer are likely to remain high. 3. Moisturiser perfume trends 3. MOISTURISER. All this hand washing and hand sanitizing will wreak havoc on our hands! We need lots of hand cream to compensate, therefore perfume trends will be for natural and ‘clean’ moisturising fragrances. 4. Eau de parfum perfume trends Very little partying and sexy flirting is going to be happening soon after we are allowed to roam free. Social distancing will continue to rule our lives. Perfume trends will be for light, fresh fragrances. Intense, seductive or spicy perfumes will come back in vogue later when we are allowed to party. After spending more time at home cooking, baking and relaxing, trends of gourmand notes are likely to remain. Those who spent time in nature during lockdown will also seek perfumes inspired by the natural world. Fragrances which create a cosy, warm environment are important due to increased sales of scented candles and aromatherapy products. . If you found this interesting, why not read more about how the pandemic has affected people’s use of fragrance. Interested in how COVID has affected the beauty and health industry? Want to see more cosmetics and perfume trends? See our last article about hand sanitisers during covid to find out more. […]
5 cosmetics and perfume trends post COVID
