What are the popular colour trends for perfume nowadays? Which perfumes are people following? In this article we investigate the most popular colours and who set off the perfume colour trends.
1: Skin tones and nudes
The skin tone trend has been in fashion for a few years Since Burberry Skin and Ellie Saab launches. These tones generally have floral and slightly sweet fragrances for ladies.
2: Dark Green trends, a theme of nature and peacocks
Colour trends in perfumery are often a reflection of fashion trends. Since nowadays fashion is more fragmented and eclectic, there are often many conflicting influences merging together. Despite this, strong repeating trends can be identified from the fashion journals and latest perfume product launches.
3. Dark blue and Cobalt blue
The Cobalt blue colour trend has reappeared after a long absence. Blue de Chanel started the trend of darkest blue which has continued to be popular.
5: Glamorous gold.
A constant favorite and this color has now become popular colour trend for perfume even for new male fragrances. We are seeing a lot of gold and white combinations nowadays.
6. Purple Dream
Since the advent of brands like Loverdose and Roberto Cavalli Paradiso purple has rocked. It is a particularly popular colour trend for younger women. Brands usually use much darker shades of purple for intense perfumes targeted at older ladies.
4. Denim and mid blues
Denim and mid blues have made an appearance in 2017 and are increasing in popularity amongst mens perfumes in particular.
7. Red and Black colour trends
This trend has emerged over the past year and a dramatic new example of this is Giorgio Armani Si Passione
8. Baby Pink - a forever loved colour trend
Baby Pink. This color trend for perfume continues to enchant younger and older women alike year after year. Every year we are treated to several new launches in this colour scheme and consumers never seem to tire of it.
9. Dark Greys and Slate
Dark greys and slate are always a popular choice for both classic and modern perfumes for men. They convey strength without appearing as intense as blacks. A must have colour in any discerning mans wardrobe.
9. Pastel colour trends
Varying shades of pastels continue to be a favourite colour trend for perfume, especially for teen or young womens perfumes. Ice cream shades of pastel are performing very well at the moment for brands such as Miu Miu.
Colour choice is a very important consideration for perfume, as it creates the brand personality. Colours create different moods and personalities and create expectatations for the type of perfume. Ifragance cover The theory of perfume colours is covered in more detail. If you would like to know more about packaging design, why not read our ultimate guide to perfume design.