generation z Archives

floral notes in perfumesThis is a post by our french guest blogger Lucie Malignon who has been doing work experience at Anisha during June 2018.Generation Z (young people under 21 years) will be the future consumers of perfumes, although generation Z perfume consumption is currently far lower than that of other age sectors.It is the over 50 age group which consumes the most perfume, about 68% of total consumption. How do Generation Z consumers choose their perfumes? Which fragrances attract them the most? Do big brands influence their choice? Is purchase affected if packaging is not attractive?We conducted a mini survey of a dozen young people aged between 15 and 18, a mixed group of male and females in the South of France.In terms of smell – fresh and flowery notes appeal most to the young adult females. Fruity notes were not mentioned by the group. Young adult males would be more interested in amber, fresh and citrus notes and the citrus fruits were generally lemon or grapefruit. Young adults really don’t like strong smells such as leather.Which are the favorite perfumes of young women?:1. La petite robe noire by Guerlain 2. Miss Dior by Dior 3. Chance by Chanel What are the favorite perfumes of young males?:1. Only the Brave by Diesel 2. Acqua di Gio by Giorgio Armani 3. Boss by Hugo Boss […]

Millenials and Generation Z are big fans of small volume perfume collections. They prefer higher quality perfumes from the same supplier offering a range of options depending on the mood. Rollerball and small volume spray perfumes have risen for the past few years worldwide. Niche and personalized perfume sales are increasing worldwide. With the increase in online perfume sales, it is now possible to purchase a customized fragrance for a much cheaper price. It’s all been done before. Most perfumes are versions of what has been done before with small creative twist. It is the unexpected style and ingredient additions which make a concept new and exciting. You don’t always have to reinvent the wheel every time making every element from scratch to get the best result. Many consumers nowadays prefer a good quality, simple bottle, as they feel this gives a greater feeling of luxury Gender restrictions for perfumes are reducing. Ingredients which would in the past have been only used for women such as rose and vanilla are increasingly found in mens perfumes. Research shows that millennials are interested in concepts which have a more simple packaging and notes which appeal to both sexes. There is an increasing trend towards natual materials and, though it is not always economically viable to put natural oils of certain ingredients into a perfume – for example bulgarian rose which costs around $1,900 per kg, many consumers would prefer a more natural composition whenever possible. A trend towards cruelty free vegan ingredients is also developing in some markets. Vegetable notes have made an appearance recently, rhubarb has been particularly popular with brands such as Hermes Eau de Rhubarbe and Aura containing these fragrance notes. There is still a big fascination with oud both in Western origin designer fragrance as well as in the oriental fragrance world. This trend will continue to influence the perfume world for the foreseeable future. Celebrity perfumes are declining worldwide, so don’t think that a celebrity endorsement will be the key to success for your brand’s success. Most consumers when polled express a feeling that Celebrity brands should be automatically cheaper and taken less seriously. Halal certified fragrances are a growing trend in the muslim community and offer a new unique point of difference which can be exploited by savvy marketers. Halal perfumes are growing in popularityIf you enjoyed this blog article, why not take a look at the colour trends of perfumery? : https://olivedrab-whale-682220.hostingersite.com/colour-trends-for-perfume-packaging/ […]

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