Tag: niche perfumes

What are the new perfume trends? Following the new perfume trends is very important for any perfume business. Staying in touch with how the market is developing is vital to ensure you don’t lose market share to the competition. Millenials and Generation Z are big fans of small volume perfume collections. They prefer higher quality perfumes from the same supplier offering a range of options depending on the mood. Rollerball and small volume spray perfumes have risen for the past few years worldwide. The growth of niche perfumes Niche and personalized perfume sales are increasing worldwide. A desire for personalisation is driving new perfume trends for customised fragrance. , it is now possible to purchase a customized fragrance for a much cheaper price. Do not reinvent the wheel It’s all been done before. Most perfumes are versions of what has been done before with small creative twist. It is the unexpected style and ingredient additions which make a concept new and exciting. You don’t always have to reinvent the wheel every time making every element from scratch to get the best result. Many consumers nowadays prefer a good quality, simple bottle, as they feel this gives a greater feeling of luxury. The new perfume trends towards luxury mean that heavier bottles are more popular. The breakdown of gender barriers One of the more interesting new perfume trends is the growth of Unisex perfumes. Gender restrictions for perfumes are reducing. Ingredients which people used earlier only for women such as rose and vanilla are increasingly found in mens perfumes Research shows that millennials prefer concepts which have a more simple packaging and notes which appeal to both sexes. Research shows that millennials want to buy concepts which have a more simple packaging and notes which appeal to both sexes. New perfume trends of sustainability There is an increasing perfume trend towards natural materials .Although it is not always economically viable to put natural oils of certain ingredients into a perfume, many consumers would prefer a more natural composition whenever possible. New perfume trends towards cruelty free vegan ingredients are also developing in some markets. Interesting new ingredients Vegetable notes recently appeared, rhubarb has been particularly popular with brands such as Hermes Eau de Rhubarbe and Aura. The growth of Oud Both Western designer fragrances as well as oriental fragrances are is fascinated by oud. This new perfume trend is likely to be with us for some time to come. Celebrity perfumes Celebrity perfumes are declining worldwide, so don’t think that a celebrity endorsement will grant your brand success. Most consumers when polled express a feeling that Celebrity brands should be automatically cheaper and taken less seriously. Halal fragrances – a new perfume trend opportunity Halal certified fragrances are a growing new perfume trend and offer an opportunity which can be exploited by savvy marketers. If you enjoyed this blog article, why not take a look at how to judge perfume design For more information about perfume industry trends you can also check out Cosmetics business take on the situation. […]

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