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What consumers need from our brands

April 5, 2022

What Consumers Need: The Future of Ethical and Sustainable Branding Recent research by Mintel highlights a transformative shift in consumer expectations, emphasizing that modern consumers demand more than just high-quality products. They seek brands that demonstrate total transparency, uphold strong business ethics, and ensure fair compensation for employees. Particularly among younger generations, there is a noticeable pivot from individual gain to collective well-being, signaling a new era of…